The 101 Curriculum

Roofing 101

The whole roof system, deck to ridge.

You can't sell what you don't understand. Learn how a roof actually works, so you can spot problems, explain options, and answer every homeowner question with authority.

You'll learn

• Roof anatomy and every component's job
• Shingle types and the major manufacturers
• Ventilation, underlayment, and flashing
• Warranties, and how to explain them

Storm Damage 101

Identify it. Document it. Explain it.

Storm work is where careers are made, and where reputations get ruined. Learn to tell real damage from wear and tear, and to document it so it holds up.

You'll learn

• Hail vs. wind vs. normal wear
• A safe, repeatable inspection process
• Photo documentation that tells the story
• Walking homeowners through your findings

Insurance 101

Understand claims, so homeowners don't have to.

Insurance confuses homeowners and scares off new reps. Learn the language, the process, and how to handle the adjuster meeting like a pro.

You'll learn

• Policy basics: RCV, ACV, deductibles, depreciation
• The claim process from first call to final check
• Preparing for and winning the adjuster meeting
• Reading scopes and the basics of supplements

Sales 101

Build trust before you ever pitch.

Great roofing sales isn't about pressure. It's about understanding people. Learn to open conversations, uncover what homeowners need, and present value they can feel.

You'll learn

• The door approach and your first 30 seconds
• Questions that uncover real needs
• Presenting value instead of price
• Handling the most common objections

Closing 101

Ask for the business, with confidence.

Most deals are lost because nobody asked. Learn closing frameworks that feel natural, how to read buying signals, and how to write contracts that stick.

You'll learn

• Closing frameworks that don't feel pushy
• Reading buying signals
• Price, "think about it," and spouse objections
• Contract walk-throughs that prevent cancellations

Follow Up 101

The fortune is in the follow-up.

Half the deals in your pipeline are just waiting for a call back. Learn simple systems that keep you top of mind and bring stalled deals back to life.

You'll learn

• Follow-up cadences that work
• Calls, texts, and emails that don't feel pushy
• Reviving stalled and "not right now" deals
• Staying organized when you have dozens of leads

Networking 101

Build a pipeline that feeds itself.

Top producers don't just knock doors. They get referred. Learn to turn customers, partners, and your community into a steady stream of warm leads.

You'll learn

• Referral systems with past customers
• Partnering with realtors, agents, and local businesses
• Building a presence in your community
• Your personal brand and social media