Real knowledge from somebody who has lived it.
Samuel Smith, better known as Sam The Roof Man, has spent more than 20 years in roofing, from the roof deck all the way to leadership.
He grew up installing roofs, not just selling them.
Roofing has been part of Sam's life for more than 20 years. He has worked with virtually every major shingle brand and learned the business from every angle: sales, insurance restoration, production, and leadership.
He has knocked the doors, climbed the roofs, met the adjusters, handled the objections, closed the deals, and trained the people doing it. That includes more than 300 sales reps at roofing companies across the country, and over 100,000 people who have learned from his videos online.
Sam's mission is simple: teach roofing professionals what he's learned, without the industry BS. A great roofing pro understands the whole system, from materials, ventilation, and storm damage to insurance claims, warranties, sales, and follow-up. Above all, they know how to take care of people.
Every rung of the ladder.
Sam doesn't teach theory. Every course comes from a role he has actually done.
- The roof deck
Installer
Learned roofing with his hands, working with virtually every major shingle brand.
- The doorstep
Sales & insurance restoration
Knocked doors, inspected roofs, met adjusters, and closed deals.
- The office
Production & leadership
Ran crews and led sales teams at several companies.
- The classroom
Coach & teacher
Has trained more than 300 reps nationwide and reached over 100,000 learners online.
A career built one roof at a time.
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On the crew at Ernie Smith & Sons Roofing
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Sam The Roof Man: the early days
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Leading a sales team
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Training day
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Celebrating a big year with the team
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Still on the roof, teaching in the field
Faith and family first. Then business.
Before Sam is The Roof Man, he's a husband and a dad. The best part of his day isn't a signed contract. It's walking through the door at home.
Sam is a Christian, husband, father, coach, and teacher who happens to know a whole lot about roofs. Those priorities shape how he believes business should be done, and how he teaches it.
- Christian
- Husband
- Father
- Coach
- Teacher
Tell the truth
Homeowners deserve honest answers, even when the answer is "you don't need a new roof."
Keep your word
Do what you said you would do, when you said you would do it.
Take responsibility
Own the outcome, whether it's good or bad.
Serve people well
The sale follows when you take care of people first.
Never stop improving
Knowledge is power, and there's always more to learn.
Knowledge is power. Go get yours.
Start tonight. Sell better tomorrow.